A bold redesign of Isracard’s business-facing system, built to simplify complexity and elevate the brand experience.
Partnering with SQLINK, I was asked to rethink the core interface used by businesses working with Isracard. The result: a system that’s clean, clear, and remarkably intuitive.
SAAS
UX
UI
OVERVIEW
The original platform was outdated and difficult to navigate. Before designing a new look, the first challenge was to bring structure and clarity to a dense and scattered system.
I reorganized all services and products into a clear, category-based sidebar with smart navigation. A new dashboard was designed to surface key metrics, empower users to act instantly, and offer smart suggestions and insights.
Every part of the UI was reimagined with a light, rounded, and friendly aesthetic — combining strategic UX with expressive branding through colors, illustrations, and micro-interactions.
The system now reflects Isracard’s new brand personality and positions the company as a leader in business-facing digital tools.
HIGHLIGHTS
Credits
Role
Art Direction / UX-UI
Year
2023
AGENCY
SQLINK
Tools
Figma / Illustrator
Duration
3 months
Industry
Fintech / Enterprise Systems
UP Next
A curated selection of projects showcases
01
Cibus / Website
02
Isracart / Tzamert
03
Got Frinds / Branding
2025© Romia LTD. All rights reserved.
Ofer Broide
Let’s Talk!
A bold redesign of Isracard’s business-facing system, built to simplify complexity and elevate the brand experience.
Partnering with SQLINK, I was asked to rethink the core interface used by businesses working with Isracard. The result: a system that’s clean, clear, and remarkably intuitive.
SAAS
UX
UI
OVERVIEW
The original platform was outdated and difficult to navigate. Before designing a new look, the first challenge was to bring structure and clarity to a dense and scattered system.
I reorganized all services and products into a clear, category-based sidebar with smart navigation. A new dashboard was designed to surface key metrics, empower users to act instantly, and offer smart suggestions and insights.
Every part of the UI was reimagined with a light, rounded, and friendly aesthetic — combining strategic UX with expressive branding through colors, illustrations, and micro-interactions.
The system now reflects Isracard’s new brand personality and positions the company as a leader in business-facing digital tools.
HIGHLIGHTS
Credits
Role
Art Direction / UX-UI
Year
2023
AGENCY
SQLINK
Tools
Figma / Illustrator
Duration
3 months
Industry
Fintech / Enterprise Systems
UP Next
A curated selection of projects showcases
01
Cibus / Website
02
Isracart / Tzamert
03
Got Frinds / Branding
2025© Romia LTD. All rights reserved.
Ofer Broide
Let’s Talk!
A bold redesign of Isracard’s business-facing system, built to simplify complexity and elevate the brand experience.
Partnering with SQLINK, I was asked to rethink the core interface used by businesses working with Isracard. The result: a system that’s clean, clear, and remarkably intuitive.
SAAS
UX
UI
OVERVIEW
The original platform was outdated and difficult to navigate. Before designing a new look, the first challenge was to bring structure and clarity to a dense and scattered system.
I reorganized all services and products into a clear, category-based sidebar with smart navigation. A new dashboard was designed to surface key metrics, empower users to act instantly, and offer smart suggestions and insights.
Every part of the UI was reimagined with a light, rounded, and friendly aesthetic — combining strategic UX with expressive branding through colors, illustrations, and micro-interactions.
The system now reflects Isracard’s new brand personality and positions the company as a leader in business-facing digital tools.
HIGHLIGHTS
Credits
Role
Art Direction / UX-UI
Year
2023
AGENCY
SQLINK
Tools
Figma / Illustrator
Duration
3 months
Industry
Fintech / Enterprise Systems
UP Next
A curated selection of projects showcases
01
Cibus / Website
02
Isracart / Tzamert
03
Got Frinds / Branding
2025© Romia LTD. All rights reserved.